Christmas leaflet design by G3 Creative, Scotland

Have G3 Creative design and produce your Christmas leaflet or sales brochure and make the most of the all important Christmas sales.

Logo Design for Christmas
In business, good logo design isn't a luxury. It's an absolute necessity whatever business you're in, the right company image is vital if your business is to develop, grow and reach its full potential.

A company logo is usually the first thing a potential customer sees and identifies with. At G3 Creative we design and create superior quality corporate identities which will not only raise the visibility of your company and add a professional look to your business, but will make it stand out ahead of the competition. Our aim is to help businesses of all sizes get their message across with professional, high-quality, cost-effective, creative graphic design.

So what makes a logo good?


Here are some of the basic elements of a successful logo:

Simple

Good logos are simple. They incorporate just one typeface (two MAX) and/or mark. This simplicity makes a quick statement about your company without unnecessary fluff.

Scalable

Logos should be able to scale down small enough to fit on a business card as well as large enough to fit on a billboard. Be sure your graphic designer gives you vector images of your logo so it will scale without becoming illegible.

Versatile

A logo should look good in both black and white and color. Logos are often used in black and white advertising where color is not available. When color is used, it should look good in both spot color and four color.

Appropriate

Logos should use fonts and colors that appeal to their demographics. A woman’s spa should not use huge clunky lettering and a men’s basketball team wouldn’t use a soft, scripty font. Your audience can often influence your color choices; generally, men prefer blue while women prefer red.

Different

The best way to stand out from your competition is to be different. Don’t emulate a competitor’s logo. Not only can it be illegal, you’ll stand a greater chance of getting noticed if you’re different. While there are many common aspects of logos, there are plenty of ways to make them distinguishable through graphic elements, colors and fonts.

Memorable

The best way to be memorable is to make your logo speak truthfully about your company. It should evoke a feeling or provide insight into what your company does.

Dave Mac
G3 Creative
http://www.g3creative.co.uk


G3 Creative, Glasgow G3 7UL
Advertising, Graphic Design & New Media in Glasgow